Literally Speaking Publishing
National Best Selling Publishing House desired to position their publications in the national market place. The client's objective was to develop marketing communications for their organization while developing brand awareness. The challenge was to develop a visual communications plan that tied into a brand strategy.
After careful research and planning, Colabours developed visual communications for each author while promoting the publishing house. This strategy included branding of the publisher to position the organization highlighting diversity of authors. The brand strategy maintained publishing allegiance while promoting individuality visually. By doing this we were able to promote new authors and position the publisher on the national market.