U.S.Department of Transportation

In recent decades the Department of Transportation has grown enormously, staying abreast of new innovation while faced with the challenges of a growing industry. So presenting a brand that addressed these challenges from a communications standpoint was a sizeable task.

The identity system for the Bureau of Statistics was one that took into consideration the mandate for innovation. Inter-model technology isn’t just a means but a language that needed to be presented to a universal audience. The visual treatment that we provided allowed the consumer to draw connection with the innovation that the agency has developed while establishing a brand identity.