USCIS Customer Service and Public Engagement
In view of the varied demographic base, careful research was employed from several sources to develop the communications strategy. The message had to appeal in a way that was commercial first and governmental second.
The bulk of the effort was devoted to social media and commercial image sources. These resources provided the needed trends in order narrow image searches that would be conducive to specific customer base. The result was a communication tool that served as an “invite” and “teaser” while supporting the USCIS brand.