USCIS Management Directorate Strategic Plan

The Management Directorate wanted to develop a visual communicative document that lays out the values, goals, and proposed measures that would guide the directorate forward. The Director's main objective was to employ a document where the directorate could challenge its leadership team and stakeholders to buy into its efforts.

After the efforts of an outside contractor, I was recommended to conceptualize and design the Strategic Plan. The proposed brochure would emulate a standard Annual Report theme that could be disseminated throughout the agency via download. Immediately I began to conduct research and analysis of their constituency as well as inquire about their qualitative measures from focus group testing. From those findings I developed a base communications strategy as well as development within three weeks.